Securing your control

For over 30 years, Netcontrol has been at the forefront of transforming electricity network management. From the outset, our dedication to prioritizing customer needs and leveraging cutting-edge technology has earned us a reputation as a trusted partner in the energy sector. As we look to the future, our focus on “Securing your control” continues to guide our work, ensuring that our brand message resonates across the diverse markets we serve and reinforces our leadership in the industry.

What does “Securing your control” really mean?

Our slogan, “Securing your control”, is more than just a tagline—it is our customer promise. It reflects our commitment to empowering customers with the tools, technologies, and insights they need to manage any OT networks with confidence. In today’s world, where reliability, efficiency, and cybersecurity are paramount, we understand that our clients need not only security but also flexibility in managing their network systems.

Whether supporting a utility company in Europe or an industrial client in Asia, “Securing your control” means providing solutions that help customers monitor and manage their systems effectively while offering the agility to adapt to changing demands, unforeseen challenges, and emerging technologies. Cybersecurity is an integral part of this, ensuring that systems are not only efficient but also resilient against evolving threats. From our service concepts like VALVOT & DOME real-time monitoring and predictive maintenance to innovative software, we are dedicated to helping our clients maintain control in a rapidly changing environment.

A global presence with a local understanding

One of the strengths of our brand is our ability to operate globally while maintaining a deep understanding of local market needs. With a presence across multiple continents, we are able to tailor our solutions to meet the specific challenges faced by different regions.

Our global perspective informs everything from product development to customer service. By working in diverse markets, we gain valuable insights into the regulatory, environmental, and operational conditions shaping electricity network management worldwide. This knowledge allows Netcontrol to offer solutions that not only meet global standards but also adapt to the specific needs of local markets.

As a marketing team, it is our responsibility to reflect this balance of global reach and local expertise. We communicate universal values – such as reliability, innovation, and customer-first service – while also tailoring our messaging to meet the unique challenges of each region. Whether we are explaining how our solutions improve grid resilience in Latvia or showcasing the benefits of our services from Northern Finland, our brand remains unified in its promise to “Securing your control.”

A diverse team driving innovation

At the core of Netcontrol’s success is our diverse team—engineers, industry experts, cybersecurity specialists and solution architects who are committed to creating customized solutions for our customers. Each member brings unique expertise, allowing us to approach challenges in a holistic and collaborative way.

It is essential that our customers not only recognize the technical expertise behind our products but also appreciate the personalized service we provide. From initial consultations to ongoing support, our customers are at the center of everything we do. This customer-first approach is reflected in our brand communication, where we emphasize the partnership aspect of our relationships.

We don’t simply sell just products; we offer tailored service solutions designed to meet the unique needs of each customer. Whether integrating new technologies into existing infrastructure, optimizing grid performance, or navigating the complexities of energy transitions, we work closely with our clients to ensure their success. “Securing your control” is not a one-size-fits-all approach; it’s about creating services and solutions that align with each customer’s specific goals.

The hands-on, customer-centric approach

Our brand’s core promise is grounded in a hands-on, customer-centric approach. For our clients, this means we don’t just deliver a product and walk away — we become true partners to our customers. We engage deeply with our customers to understand their challenges and objectives, allowing us to design and implement solutions that drive real impact on the efficiency and security in any of their OT networks.

Our Netcontrol brand isn’t just about “cutting-edge technology”; it’s about building lasting relationships with our customers and delivering ongoing value. By listening closely, understanding evolving needs, and responding swiftly to market changes, we empower clients to maintain greater control over their systems and, by extension, their business outcomes. This also includes keeping their systems secure from emerging cyber threats, a crucial component of their overall operational resilience.

Looking ahead: Continuing the legacy of innovation and service

As we look ahead to the next 30 years, our commitment to “Securing your control” remains unwavering. With the rapid pace of technological change and the growing complexity of global energy systems, the challenges of the future will require even more advanced solutions, seamless integration of new technologies, and stronger collaboration with our clients.

Our company’s role will continue to evolve as we enter new markets, adopt new technologies, and deepen our customer relationships. However, one thing will remain constant: Netcontrol’s full focus on securing our customers’ control over their OT networks — now and in the future. With cybersecurity at the forefront, we are prepared to help our customers navigate an increasingly dynamic and secure landscape.

“Securing your control” isn’t just a slogan — it’s the essence of who we are and the guiding principle behind all services, solutions, and products we offer. It is a promise that drives us forward every day.

Author

Petri Kovalainen is the Head of Brand & Marketing at Netcontrol and is responsible for brand and marketing strategy as well as marketing concepts. He has consulted the company since 2019, focusing on VALVOT and DOME service concepts, before joining the company full time in 2024. Petri has a strong background in sales, marketing and global brands.